The short version
Put your restaurant’s booking page in your Instagram profile links. Label it Book a table, tell guests where to tap, and check the full path on your phone.
A great food post can make someone want to visit. Your profile should make it easy to take the next step while that interest is still there.
This guide walks through adding a regular booking link to your profile. You can use the same approach with another reservation provider, too.
1. Choose the right link
Use the page where guests can actually choose a party size, date and time. A homepage or menu is useful, but it adds another step when someone already wants to book.
Find your link in yourturn
Open Settings → Reservations and find Public booking link. Copy the displayed address. Use Open page to preview it and confirm that online reservations are enabled for your restaurant.
This is Sampo’s booking page. Add your own restaurant’s link to your profile.
Booking link or waitlist link?
Match the link to the action you want guests to take. A reservation link is for booking ahead. A waitlist link is for joining the queue when your restaurant accepts walk-ins. Label each clearly if you share both.
What about Instagram’s “Reserve” button?
The official action button uses an eligible partner integration. Adding a URL to your profile links does not create that button. This guide covers a normal profile link; yourturn does not currently provide the official Instagram Reserve integration.
2. Add it to your profile
- Open your restaurant’s Instagram profile and choose Edit profile.
- Open Links, then choose Add external link.
- Paste your restaurant’s public booking URL. If a title field appears, use Book a table.
- Save with Done, then reopen your profile to check the link.
If you have several profile links, keep the booking link easy to find. If you already use a link page, make “Book a table” a prominent choice there.
3. Give guests a clear next step
A link called “Website” leaves guests guessing. A link called “Book a table” tells them what happens next. Make the bio and your post captions just as clear.
Bio wording to adapt
Come hungry. We’ll save you a seat.
Book a table at the link below ↓
Caption ending to adapt
Want to try it? Tap “Book a table” in our profile to see available times.
Use language that fits your restaurant. If you only take walk-ins, say that and point to your waitlist instead of promising a reservation.
4. Check the booking experience
Open the link from your Instagram profile on a phone, as a guest would. Check these four things before you announce it:
- The right restaurant: its name and address are easy to recognize.
- A usable page: text, controls and policies are readable inside Instagram’s browser.
- The right availability: dates, party sizes and times reflect the reservations you intend to offer.
- A clear next step: you can choose a time and reach the guest details step.
Stop before submitting guest details so you don’t create an accidental booking. If no times appear, review your online booking settings and availability before sharing the link.
5. See what happens next
For the next two weeks, keep the booking call to action consistent. If your Instagram account provides link-tap insights, review those alongside the reservations you receive.
A profile visit, a link tap and a completed reservation are different actions. Keep them separate when reviewing results. Without source tracking, a rise in reservations alone does not tell you how many came from Instagram.
Ask a few guests how they found you. Their answers can help you choose what to post next, without treating a handful of responses as a complete attribution report.
Common questions
Do I need the official Reserve button?
You can send guests to a booking page using a regular profile link. The official Reserve action button is a separate feature that depends on Instagram’s supported partner integrations.
Can I use this with another booking provider?
Yes. Use that provider’s public booking URL for your restaurant and check the guest journey before sharing it.
Should I link to my menu or my booking page?
You can offer both with clear labels. When the post asks guests to book, make the booking page easy to reach and identify it as “Book a table.”